The Vacation Braid
Black braiding hairstyles are an art form that can be dated back to the ancient world. We sat down to have a conversation with four young ladies surround this topic. We continued our campaign by sponsoring young ladies who were going on vacation to have their hair done with the RUWA Braiding hair.
On The Blog
We partnered with influencers and ran a contest for those who had upcoming trips. We covered the cost of their hair styling to get their feedback on the hair product.
Social Media Posts
DP: Anton Melekah
Producer/ Editor: Kandice Chavous
Models: Nikayla Scott, Alexa, Heather, Luna