Project Statement: Black hair care has never been explored in an elevated sense. For this reason many myths and half truths have been spread throughout the community. Our goal was to begin a series of videos that break these myths and establish healthy habits within the African-American hair community.
Creative Director/Producer: Kandice Chavous
Video Direction: Jordana Koffsky
Models: Chazeen Pemberton
Make-up Artist: Samirah Tay
Social Media Campaign