RUWA™ braiding hair is an engineered braiding hair that has a water repellant coating over its lightweight fibers, making it perfect for protective styling during workouts. This introductory photoshoot and video series was to focus on the light weight and easy of use properties.
Creative Team:
Art Director/Producer: Kandice Chavous
Photographer/ Tutorial Videographer: Jelani Thompson
Commercial Cinematographer: Jean London Dia
Video Editor: Amir Muhammad
Models: Lauren Tyler, Chi A., Selena Watkins
Hairstylist: Stasha Harris
Digital Commercial
Tutorial Video Series
Industry Magazine Feature

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