Project Brief:The dilemma of this new affordable wig line was that end users would understand its purpose and value however, traditional retailers did not. I wanted to create consumer focused marketing that would increase demand across the market. After developing the brand name I filmed a series of videos that resulted in a complete selling out of inventory for every style introduced into this collection. The collection has continued to grow as a result of focusing on the consumer first.
Social Media Posts
Editor/Producer: Kandice Chavous
DP: Jean London Dia